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News and insights

What is changing, and what to do about it

Short, useful news and practical guides for business owners, service providers and job seekers, on AI, search, marketing, business technology and hiring.

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Marketing and growth

What is working right now for B2B and service firms, with numbers, not hype.

Guide · 6 min read

Refresh before you publish: why updating old pages beats writing new ones

On one B2B site, refreshed pages moved from position 35 to 23.7 in 90 days while untouched pages barely moved. Here is the refresh process we use.

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Business technology

IT, cybersecurity, automation and the tools small and mid-sized firms actually use.

Guide · 5 min read

Five website mistakes that cost IT companies enquiries

From menu links that go nowhere to great content that only lives on Instagram, these are the most common problems we find on IT services websites.

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Hiring and careers

Skills in demand, hiring trends and practical career advice for job seekers.

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The biggest changes in AI, search, marketing, business technology and hiring, with what to do next.

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